Suit Up by Tylr
Brand Identity for Suit Up By Tylr, a professional service that provides expert advice on style, brand strategy, and wardrobe management
YEAR
2021
ROLE
Creative Direction
Graphic Design
SERVICES
Branding
About the project
The logomark, created with two different typefaces, unite the ethos of the brand: the world of classic menswear and the founder’s bold personality. Based on a dynamic logo system, it adapts to every context.
The colour palette is created with earth tones that represent masculinity, elegance and sophistication.
The line of the icon simulates a needle, representing the bespoke services. This line can also be used as a graphic device on its own.
Suit Up by Tylr
OVERVIEW
Brand Identity for Suit Up By Tylr, a professional service that provides expert advice on style, brand strategy, and wardrobe management
YEAR
2021
ROLE
Creative Direction
Graphic Design
SERVICES
Branding
About the project
The logomark, created with two different typefaces, unite the ethos of the brand: the world of classic menswear and the founder’s bold personality. Based on a dynamic logo system, it adapts to every context.
The colour palette is created with earth tones that represent masculinity, elegance and sophistication.
The line of the icon simulates a needle, representing the bespoke services. This line can also be used as a graphic device on its own.
Suit Up by Tylr
OVERVIEW
Brand Identity for Suit Up By Tylr, a professional service that provides expert advice on style, brand strategy, and wardrobe management
YEAR
2021
ROLE
Creative Direction
Graphic Design
SERVICES
Branding
About the project
The logomark, created with two different typefaces, unite the ethos of the brand: the world of classic menswear and the founder’s bold personality. Based on a dynamic logo system, it adapts to every context.
The colour palette is created with earth tones that represent masculinity, elegance and sophistication.
The line of the icon simulates a needle, representing the bespoke services. This line can also be used as a graphic device on its own.