This chocolate brand based in the UAE crafts every piece of chocolate to inspire, excite and evoke. Sela, meaning "link" in arabic, embodies the spirit of connection, bringing together the rich heritage, culture, and flavours of the land in every creation. The name symbolizes the bond between tradition and modernity, as well as the relationship the brand fosters with its people and community.
YEAR
2021
ROLE
Graphic Designer
Art Director
SERVICES
Branding
Packaging Design
Art Direction
The minimal brand identity and packaging are intended to maximise the discovery journey to theatrically reveal the chocolates and hint at the unique and sophisticated flavours.
The development of the identity draws inspiration from the concept of a laboratory, reflecting the experimental approach taken to craft unique flavours and textures. The branding emphasises precision and innovation, mirroring the meticulous process of blending ingredients and testing combinations, much like a scientist in a lab.
This chocolate brand based in the UAE crafts every piece of chocolate to inspire, excite and evoke. Sela, meaning "link" in arabic, embodies the spirit of connection, bringing together the rich heritage, culture, and flavours of the land in every creation. The name symbolizes the bond between tradition and modernity, as well as the relationship the brand fosters with its people and community.
YEAR
2021
ROLE
Graphic Designer
Art Director
SERVICES
Branding
Packaging Design
Art Direction
The minimal brand identity and packaging are intended to maximise the discovery journey to theatrically reveal the chocolates and hint at the unique and sophisticated flavours.
The development of the identity draws inspiration from the concept of a laboratory, reflecting the experimental approach taken to craft unique flavours and textures. The branding emphasises precision and innovation, mirroring the meticulous process of blending ingredients and testing combinations, much like a scientist in a lab.
This chocolate brand based in the UAE crafts every piece of chocolate to inspire, excite and evoke. Sela, meaning "link" in arabic, embodies the spirit of connection, bringing together the rich heritage, culture, and flavours of the land in every creation. The name symbolizes the bond between tradition and modernity, as well as the relationship the brand fosters with its people and community.
YEAR
2021
ROLE
Graphic Designer
Art Director
SERVICES
Branding
Packaging Design
Art Direction
The minimal brand identity and packaging are intended to maximise the discovery journey to theatrically reveal the chocolates and hint at the unique and sophisticated flavours.
The development of the identity draws inspiration from the concept of a laboratory, reflecting the experimental approach taken to craft unique flavours and textures. The branding emphasises precision and innovation, mirroring the meticulous process of blending ingredients and testing combinations, much like a scientist in a lab.
